The St. John's natives came to the area in 1997, shortly before the Voisey's Bay announcement
and news of improved telecommunication service by Aliant. Floyd, with a
background of training and experience in electronics, seized the opportunity to
expand their business outside their St. John's electronics store which was
operating since 1993. Edison Electronics, an authorized dealer for Aliant, Thompson Consumer and Bell Express Vu, offers sales and service in cellular telephones, consumer electronics, and installation of Bell Express Vu satellite systems. The company provides security services and two-way radio sales and support. Selling a wide range of electronic products, Edison's technical staff also build and repair computer systems, backing their product lines with a complete two year warranty.
The company is growing. It now has five full-time and two-part time technical and sales staff operating
from two locations serving the local area, St. John's
and most of the Avalon peninsula. With two fully equipped mobile units,
technical staff provide “in home” service in addition to “in shop”service. The company is active at trade shows in the province and avails of such marketing opportunities to promote and expand their business. Floyd is a strong supporter of doing business in rural Newfoundland. He says, “It is cheaper to operate, easier to spread your wings and get a feel for the market. It is also easier to pass along savings to customers.” He says he is working hard to promote this idea locally because often people think it is cheaper to go outside this area to buy electronic products. He assures customers, “The best deals and fastest service are outside St. John's.” He knows this first hand because they also operate a business on Stavanger Drive in St. John's.